There is no question that life for young families is full of surprises, believe me, I know. So the new Mercedes-Benz B-Class is the ideal companion – “For what’s coming up”. This is the campaign message with which Mercedes-Benz is launching its new premium sports tourer, which will be at dealerships beginning November 19th, under. The campaign will run until Christmas in print, online and on TV with focuses on the many safety systems that make the compact premium sports tourer the safest car in its class – with a particular emphasis on COLLISION PREVENTION ASSIST. The new B-Class is the only vehicle in the compact car segment to feature this radar-based system, which helps to prevent rear-end collisions in all road and traffic conditions.
“The B-Class sets a new benchmark in its class for safety, spaciousness, comfort and efficiency, making it the ideal car for young families”, commented Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars. “And this is what led us to develop a campaign that is specifically tailored to the everyday lives and experiences of this target group.”
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